IGNITE Food Systems Challenge
IGNITE Food Systems Challenge
Communications & Marketing
I led the communications and marketing campaign for the three editions of the IGNITE Food Systems Challenge, a program by Impact Hub Kigali and the World Food Programme designed to support youth-led innovation in the food systems sector. The campaign focused on building awareness, driving applications, and positioning the program as a high-impact opportunity for entrepreneurs and ecosystem stakeholders.
I led the communications and marketing campaign for the three editions of the IGNITE Food Systems Challenge, a program by Impact Hub Kigali and the World Food Programme designed to support youth-led innovation in the food systems sector. The campaign focused on building awareness, driving applications, and positioning the program as a high-impact opportunity for entrepreneurs and ecosystem stakeholders.
Location
Kigali, Rwanda
Services provided
Content Structuring, Visual Design
Year
2022
01
Overview
The IGNITE Food Systems Challenge was launched to identify and support innovative solutions across the food system, including agriculture, sustainability, and food security.
The objective was to design and execute a multi-channel communication campaign that would attract high-quality applicants, engage partners, and build visibility for the program within the local and regional ecosystem.
02
Our Approach
The campaign was delivered as an integrated communication effort, combining digital, media, and direct outreach channels.
Social Media Campaigns: Planned and executed content to build awareness and drive applications
Media Engagement: Coordinated local radio coverage and press outreach to expand reach beyond digital audiences
Press Release Development: Crafted and distributed key announcements to position the program within the innovation ecosystem
Email Marketing: Managed targeted communication to drive applications and keep stakeholders informed
Content & Messaging: Structured clear, compelling messaging aligned with the program’s goals and audience needs
Campaign Coordination: Ensured consistency across all channels and touchpoints
This approach ensured the program reached a broad and relevant audience, both online and offline.
03
Results & Impact
The campaign successfully drove strong visibility, engagement, and participation across the innovation ecosystem.
300+ applications per edition, attracting a diverse pool of innovators across the food systems sector
1M+ impressions across social media, significantly increasing program awareness and reach
30+ ventures supported, receiving a combined $1.2M in financial and technical support
Expanded ecosystem visibility, positioning the program as a credible platform for innovation and investment
The campaign established IGNITE as a high-impact initiative, supporting the growth of scalable solutions within the food systems space.
Frequently asked questions
What type of clients do you work with?
I work with organizations, startups, and growing brands, especially in health, development, and impact-driven sectors, looking to strengthen their visibility, engagement, and communications strategy.
What services do you offer?
My work spans digital marketing and communications, including content creation, campaign strategy, SEO, social media, email marketing, and multimedia production. I also support event communications and stakeholder engagement for high-impact initiatives.
Do you support events and stakeholder engagement?
Yes. I plan and execute end-to-end communications for events, from pre-event promotion to live coverage and post-event reporting, while ensuring strong coordination with partners, sponsors, and stakeholders.
What’s your process for working on a project?
I start by understanding your goals, audience, and current positioning. Then I develop a tailored strategy, execute across relevant channels, and continuously optimize based on performance and insights.
How long does a project typically take?
Timelines vary depending on scope. Campaigns and content projects can take a few weeks, while larger initiatives like full digital strategies or event support may span several months.
Do you offer ongoing support?
Yes. I provide ongoing support for content management, campaign optimization, analytics, and platform management to ensure consistent performance over time.
How do we get started?
You can reach out through the contact section with a brief about your needs. From there, we’ll schedule a quick call to align on goals, scope, and next steps.
IGNITE Food Systems Challenge
IGNITE Food Systems Challenge
Communications & Marketing
I led the communications and marketing campaign for the three editions of the IGNITE Food Systems Challenge, a program by Impact Hub Kigali and the World Food Programme designed to support youth-led innovation in the food systems sector. The campaign focused on building awareness, driving applications, and positioning the program as a high-impact opportunity for entrepreneurs and ecosystem stakeholders.
I led the communications and marketing campaign for the three editions of the IGNITE Food Systems Challenge, a program by Impact Hub Kigali and the World Food Programme designed to support youth-led innovation in the food systems sector. The campaign focused on building awareness, driving applications, and positioning the program as a high-impact opportunity for entrepreneurs and ecosystem stakeholders.
Location
Kigali, Rwanda
Services provided
Content Structuring, Visual Design
Year
2022
01
Overview
The IGNITE Food Systems Challenge was launched to identify and support innovative solutions across the food system, including agriculture, sustainability, and food security.
The objective was to design and execute a multi-channel communication campaign that would attract high-quality applicants, engage partners, and build visibility for the program within the local and regional ecosystem.
02
Our Approach
The campaign was delivered as an integrated communication effort, combining digital, media, and direct outreach channels.
Social Media Campaigns: Planned and executed content to build awareness and drive applications
Media Engagement: Coordinated local radio coverage and press outreach to expand reach beyond digital audiences
Press Release Development: Crafted and distributed key announcements to position the program within the innovation ecosystem
Email Marketing: Managed targeted communication to drive applications and keep stakeholders informed
Content & Messaging: Structured clear, compelling messaging aligned with the program’s goals and audience needs
Campaign Coordination: Ensured consistency across all channels and touchpoints
This approach ensured the program reached a broad and relevant audience, both online and offline.
03
Results & Impact
The campaign successfully drove strong visibility, engagement, and participation across the innovation ecosystem.
300+ applications per edition, attracting a diverse pool of innovators across the food systems sector
1M+ impressions across social media, significantly increasing program awareness and reach
30+ ventures supported, receiving a combined $1.2M in financial and technical support
Expanded ecosystem visibility, positioning the program as a credible platform for innovation and investment
The campaign established IGNITE as a high-impact initiative, supporting the growth of scalable solutions within the food systems space.
Frequently asked questions
What type of clients do you work with?
I work with organizations, startups, and growing brands, especially in health, development, and impact-driven sectors, looking to strengthen their visibility, engagement, and communications strategy.
What services do you offer?
My work spans digital marketing and communications, including content creation, campaign strategy, SEO, social media, email marketing, and multimedia production. I also support event communications and stakeholder engagement for high-impact initiatives.
Do you support events and stakeholder engagement?
Yes. I plan and execute end-to-end communications for events, from pre-event promotion to live coverage and post-event reporting, while ensuring strong coordination with partners, sponsors, and stakeholders.
What’s your process for working on a project?
I start by understanding your goals, audience, and current positioning. Then I develop a tailored strategy, execute across relevant channels, and continuously optimize based on performance and insights.
How long does a project typically take?
Timelines vary depending on scope. Campaigns and content projects can take a few weeks, while larger initiatives like full digital strategies or event support may span several months.
Do you offer ongoing support?
Yes. I provide ongoing support for content management, campaign optimization, analytics, and platform management to ensure consistent performance over time.
How do we get started?
You can reach out through the contact section with a brief about your needs. From there, we’ll schedule a quick call to align on goals, scope, and next steps.
IGNITE Food Systems Challenge
IGNITE Food Systems Challenge
Communications & Marketing
I led the communications and marketing campaign for the three editions of the IGNITE Food Systems Challenge, a program by Impact Hub Kigali and the World Food Programme designed to support youth-led innovation in the food systems sector. The campaign focused on building awareness, driving applications, and positioning the program as a high-impact opportunity for entrepreneurs and ecosystem stakeholders.
I led the communications and marketing campaign for the three editions of the IGNITE Food Systems Challenge, a program by Impact Hub Kigali and the World Food Programme designed to support youth-led innovation in the food systems sector. The campaign focused on building awareness, driving applications, and positioning the program as a high-impact opportunity for entrepreneurs and ecosystem stakeholders.
Location
Kigali, Rwanda
Services provided
Content Structuring, Visual Design
Year
2022
01
Overview
The IGNITE Food Systems Challenge was launched to identify and support innovative solutions across the food system, including agriculture, sustainability, and food security.
The objective was to design and execute a multi-channel communication campaign that would attract high-quality applicants, engage partners, and build visibility for the program within the local and regional ecosystem.
02
Our Approach
The campaign was delivered as an integrated communication effort, combining digital, media, and direct outreach channels.
Social Media Campaigns: Planned and executed content to build awareness and drive applications
Media Engagement: Coordinated local radio coverage and press outreach to expand reach beyond digital audiences
Press Release Development: Crafted and distributed key announcements to position the program within the innovation ecosystem
Email Marketing: Managed targeted communication to drive applications and keep stakeholders informed
Content & Messaging: Structured clear, compelling messaging aligned with the program’s goals and audience needs
Campaign Coordination: Ensured consistency across all channels and touchpoints
This approach ensured the program reached a broad and relevant audience, both online and offline.
03
Results & Impact
The campaign successfully drove strong visibility, engagement, and participation across the innovation ecosystem.
300+ applications per edition, attracting a diverse pool of innovators across the food systems sector
1M+ impressions across social media, significantly increasing program awareness and reach
30+ ventures supported, receiving a combined $1.2M in financial and technical support
Expanded ecosystem visibility, positioning the program as a credible platform for innovation and investment
The campaign established IGNITE as a high-impact initiative, supporting the growth of scalable solutions within the food systems space.
Frequently asked questions
What type of clients do you work with?
I work with organizations, startups, and growing brands, especially in health, development, and impact-driven sectors, looking to strengthen their visibility, engagement, and communications strategy.
What services do you offer?
My work spans digital marketing and communications, including content creation, campaign strategy, SEO, social media, email marketing, and multimedia production. I also support event communications and stakeholder engagement for high-impact initiatives.
Do you support events and stakeholder engagement?
Yes. I plan and execute end-to-end communications for events, from pre-event promotion to live coverage and post-event reporting, while ensuring strong coordination with partners, sponsors, and stakeholders.
What’s your process for working on a project?
I start by understanding your goals, audience, and current positioning. Then I develop a tailored strategy, execute across relevant channels, and continuously optimize based on performance and insights.
How long does a project typically take?
Timelines vary depending on scope. Campaigns and content projects can take a few weeks, while larger initiatives like full digital strategies or event support may span several months.
Do you offer ongoing support?
Yes. I provide ongoing support for content management, campaign optimization, analytics, and platform management to ensure consistent performance over time.
How do we get started?
You can reach out through the contact section with a brief about your needs. From there, we’ll schedule a quick call to align on goals, scope, and next steps.